Mr. Narayanan Rajagopalan started his career in 1989 with IT major HCL Ltd. and over 15years (till 2002) worked for some of marked key IT brands DELL, Acer, Compaq and APC (American Power Conservation). During his tenure, Mr. Narayanan also served in various locations around the world i.e., England, Germany, UAE.
An out of the box thinker, Mr. Narayanan has been in the forefront of deploying IT solutions in field of hospitality, retail and Customer Relationship Management.
In 2002, an entrepreneurial spirit overtook and he quit as the country manager of a large IT company to setup his own venture LaMarca Advisory. The fundamental ethos of LaMarca Advisory to focus on Brand Salience of the business and to take every possible measures to ensure high brand salience amongst the target audience.
In the initial years, Mr. Narayanan has led LaMarca Advisory on business re-engineering projects like TOBU cycles, Sting Broadband, HRH group of hotels, Udaipur to name a few.
In 2003, he embarked on a very ambitious project to set up India’s first and only olive oil brand called Leonardo Olive Oil. This was a BOT (Build-Operate-Transfer) project for the house of Dalmia’s. During his tenure, he also successfully launched Leonardo Hazelnuts and Hudson Canola Oil.
In 2007, Under his tutelage LaMarca Advisory was appointed as the sole representative of Hoji Blanca (World’s largest olive from Spain) for India, Nepal, Bangladesh, Sri Lanka and Maldives Island.
He has also successfully led the company in the areas of real estate, retail and food products. Through dynamism, he was able to deliver more than expected results each time and every time.
In 2015, he decided to start his own venture in E-commerce space i.e. Marcadirect (www.marcadirect.com). His keen observation and in depth business understanding has ensured that MarcaDirect stands out in the clutter of ecommerce companies in today’s time and age. The solution provided by Marcadirect is not only the product range on E-com portal but also has a business model on concept of collective consumerism and also plans to own a chain of company retail showrooms. This proposition designed by Mr. Narayanan is unique in nature, as at this point in time it does not have any direct competitor.
Mr. Narayanan has got a keen business acumen and seeks the opportunities when he see it and has launched a telecom company in May, 2016 named MarcaTel, which aims at providing India’s first WiFi based tele connectivity network. A personal belief, knowledge is an important tool. He has been mentoring Managers and Business owners for achieving their greater goals. Mr. Narayanan graduated from Kirori Mal College, with Honors in Economics and went on to complete his Master’s in Business Administration from Faculty of Management Studies, University of Delhi.
In addition, Mr. Narayanan is also a Microsoft Certified Systems Professional, CISCO Sales Engineer, American Power Conservation trained Power Specialist to name a few of the milestones he has achieved.
Although, Work keeps him quite busy, Mr. Narayanan has a Sports bystander, having played competitive football at School, College, University, State and National level. He continues to follow the game avidly. He also indulges in Go-Kart racing and has also participated in racing competitions.
Mr. Narayanan is committed to giving back to society, which gives him so much and he continues to fund the education of underprivileged girl child. His eventual dream is to set up a state of art education center for the underprivileged girl child. Mr. Narayanan is currently the President of LaMarca group of Companies and believes in taking charge from front.